However, there have been reports that the Google deletes reviews for no apparent reason. Is this practice real or is it an exaggeration? Today we will analyze how review management works in Google Maps, what businesses and users are saying, as well as whether there is a way to protect themselves from unjustified deletions.
New policies and improvements to Google for better review management
1️⃣Google's Review Policy
Η Google has strict policies regarding the reviews published in Google MapsAccording to the terms of use, reviews must be:
- Authentic and relevant with the real user experience
- No offensive or inappropriate content (e.g. insults, racist comments)
- No advertising or misleading information
- No false information or misleading ratings
- No personal data other users or employees
The platform uses advanced control systems and human controllers to ensure that reviews comply with these principles.
📊 Statistics 2024-2025
According to recent data, Google has increased review checks by 30% in 2024, aiming for better quality and reliability of reviews.
2️⃣Why is Google Removing Reviews from Google Maps?
There are several reasons why a review may be deleted. Understanding these reasons is crucial for every user:
Violation of Terms of Use
If a review contains offensive content, false information ή misleading reviews, Google can delete it immediately.
Smart Filtering with Artificial Intelligence
Google uses advanced artificial intelligence systems to identify suspicious reviews. Although these systems are becoming more accurate, they can sometimes delete authentic reviews by mistake.
Reports from Users or Businesses
Businesses and users can report a review as inappropriate. If Google determines that it does indeed violate its policies, it removes it after review.
Bulk or Fake Reviews
If a business receives large volume of reviews in a short period of time, the system may consider them suspicious and delete them temporarily or permanently.
User Identity Problems
Reviews from accounts without verified identity or with suspicious activity are more likely to be deleted.
3️⃣Complaints from Businesses and Users
🔍 New Developments in Review Policy
Since 2024, Google has introduced new tools to improve transparency, allowing users to request a review of deleted reviews with simpler processes.
4️⃣How to Protect Your Reviews on Google Maps
If you're a business owner or user and want to ensure your reviews don't get deleted, follow these up-to-date tips:
Write Detailed and Honest Reviews
Avoid general phrases and describe your own experience specifically. detailed reviews with real facts they have less chance of being deleted.
Don't Engage in Criticism
Avoid practices such as exchange of positive reviews with other businesses or purchasing reviews from external services, as this may lead to their mass deletion.
Monitor Your Reviews Regularly
Use them Google tracking tools and if you notice that a review has been deleted, you can contact support for an explanation.
Encourage Natural Criticism
Ask your customers to leave reviews naturally and gradually, not all together on the same day, as this may seem suspicious.
Verify your Account
Make sure your Google account is fully verified with real information and usage history.
📋 Action Steps for Entrepreneurs
- Create a complete Google My Business profile with all the necessary information
- Reply to all reviews - positive and negative - in a professional manner
- Update information regularly of your business
- Save snapshots of important reviews for future reference
- Create management strategy critics with consistent practices
5️⃣Finally, Is It True or Exaggerated?
(I.e.Conclusions and Perspectives
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